Baer & Partners develops communications and branding for the world’s most ambitious nations, institutions and companies.

Operating from London, New York and Doha, Baer & Partners is led by seasoned founders who help clients shape narratives, build influence and drive global impact.

What We Do

    • Strategic Communications

    • Crisis Communications Training

    • Brand & Digital Strategy

    • Identity

    • Vision, Mission, Values

    • Storytelling

    • Touchpoint Strategy

    • Org Consulting & Training

    • Fractional CMO Leadership

    • Storytelling

    • Strategy

    • Content Creation

    • Content Distribution

Who We’ve Worked With

Founding Team

Todd M. Baer

Todd M. Baer is an award winning journalist and former news executive who has led communications, partnerships and media relations on a global level.

He led the global communications & media relations team at Qatar Airways Group, creating an internal newsroom structure that resulted in significant global coverage of the company in tier 1 media. Todd built a communications team for the modern age, melding experts with journalism backgrounds with tech-driven media specialists across strategic comms, crisis comms and more.

Prior to joining Qatar Airways Group, Todd was an executive for 12 years at Bloomberg News & Bloomberg Media. He led the creation of the Qatar Economic Forum, and worked with governments across Europe, Africa and the Middle East. He received the Order of the Polar Star, the highest honor a foreigner can receive, for launching Bloomberg TV Mongolia.

Todd began his career as a journalist, serving as a correspondent for Al Jazeera English in Gaza, Afghanistan, Lebanon, India, Haiti and USA.

Steven Baer

Steven Baer is a chief brand and marketing officer, strategist and storyteller with more than 25 years of experience building some of the world’s most exciting brands. 

From 2017-2024, Steven served as the Chief Marketing & Experience Officer of Habitas, an experience-led hospitality brand that was named one of the “20 Most Creative Companies in the World” by GQ Magazine (2024). Steven help launch the brand globally, and was the architect of Habitas’ story-driven marketing approach. He helped build the business to 12 properties across The Americas, Africa and The Middle East. Steve worked closely with tourism boards and government officials to integrate Habitas as a core nation branding entity, in burgeoning destinations around the world.

Previously, Steven was the Managing Partner and Chief Strategy Officer of Code and Theory from 2010-2017. Under his leadership, it became the industry’s most awarded independent digital agency - from Webbies to Effies to Cannes Lions - with a client roster that included Vogue, L’Oréal and Burger King. 

Steven graduated from the University of Nebraska, where, as a wrestler, he was an All-American, Academic All-American and Big 8 Champion.

Get in touch.

Contact us at hello@baerandpartners.com or on the form provided below.